social good

The Upgraded American Dream


“What if you could make money doing what you love while making the world a better place? I mean, is that even possible, Dad?”

My daughter placed her half drunk coffee mug on the table and awaited my answer patiently…

Is it possible? Of course it is! It’s more possible NOW then ever! The opportunity for individuals to lead companies who have structured their model and culture to engage with direct social impact is not only in abundance… it’s preferred. It is the “Upgraded American Dream”.

Making money for the sake of making money is no longer satisfying new entrepreneurs and start ups. They want to contribute meaningfully the cause of “good” in this world. They are looking for partnerships and opportunities to engage with “bringing changing” and this is not just a “new way of doing business”… it has become THE WAY of doing business.

However, companies need to be smart in how they cultivate a culture of “social good” within their organization. There are many foundational principles that need to be in order to sustain these efforts. The good news is that if they build well, they will accomplish their mission. I call the “Smart Good” model: strategic building for social impact.

After I told my daughter that the “Upgraded American Dream” was indeed, possible, she leaned in and said, “Okay. Let’s do this!” We have been recording our conversations as we discuss how she can build her company to accomplish “smart good”. You can listen to the SMART GOOD podcast on…


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Enjoy these reads with some roasted Brussel sprouts and an excellent Scotch:

  1. 3 Ways to Help Federal Workers Today

    by Ashley Post at Charity Navigator

Many of these employees and their families are struggling to put food on the table while they scrape together savings to pay their rents and other bills.
— Ashley Post
While the potential for this investing theme to become a dominant narrative makes sense - after all, who wouldn’t want to make money AND save the environment, there are a few key hurdles that have made ESG solutions more about potential than impact.
— Peter Hans
No matter your level of experience or role at a nonprofit, conferences are an important part of staying on top of best practices and industry trends.
— Will Schmidt
Consider what you can offer to bring your major donor prospect joy.
— Claire Axelrad
Although many companies represent direct competition, there is actually plenty of potential value in forging business relationships with like-minded organizations. This can be particularly true for nonprofit partnerships.


Hey there. This is a round up of my favorite articles of this week covering social good and sustainability. Enjoy these reads with a hot slice of pizza and a locally brewed IPA.

May the weekend be good to you,


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When visibility is high, these more self-interested consumers are more likely to pay a higher price for the product, perhaps as a result of a higher personal utility of the feeling of having done “the right thing” when the process by which value is transferred can be more easily interpreted.
— Alex Behrens
...when you look at giving, it is a very personal thing
— Rob Acker
...ask me for an action. So many well-meaning nonprofits miss this step, or clutter up the CTA (Call-To-Action) with too many requests.
— Julia Campbell
We asked entrepreneurs to offer their book recommendations for the new year, including both recent releases and older favorites.
— Pavithra Mohan
Women are twice as likely to leverage a crowdfunding platform in fundraising as well as look for women-owned business grants or loans.
— Cari Sommer