smart good

Uncovering Your Core Identity So You Can Show Up As Your Best Self

It is crucial to know yourself.


When you do not know who you are, you will waste a lot of time trying to be everyone else. What this world needs and what your business/organization needs more than anything… is for you to SHOW UP AS YOUR BEST SELF. In order to do so, you need to uncover your core identity.


When you do not know yourself your business/organization will:

1) Become the source of your chronic frustration because you haven’t take the time to make sure it aligns with the core elements of who you are as a person.

2) Become frustrated with YOU because you will lead it on many dead end paths in search of your own personal quest of self-fulfillment.

3) Become stagnant in it’s growth or launch because only the “real” you can take it where is needs to be.


Do the work. Get to know yourself.


Here’s how you can uncover your core identity:


Make the time.

In order to get to know yourself, you need to spend time with yourself by yourself.

  • Put aside 48 solid hours to get away from people, work responsibilities and distractions (social media, Netflix, emails, etc.)

  • Consider going on a silent retreat. There are wonderful benefits of taking a silent treat. A pair of headphones and good coffee shop that you can crash at works just as well.

  • Don’t cheat on yourself! Making the time to get to know yourself means you need to honor the integrity of this time by not allowing distractions to creep in. Use this time wisely and don’t spend it on anyone or anything else but YOU.


Get a journal.

The brain likes it when we make the connections of our thoughts to the page. Typing just doesn’t do the job. We are most likely to retain the information we uncover about ourselves if we write them down by hand. So, get out there and treat yourself to a “GETTING TO KNOW MYSELF” journal.

  • I personally enjoy a moleskine journal and always have. I do a lot of my brain dumping in my moleskine journals.

  • My Smart Good co-host and daughter, Noelle, prefers to use an old fashioned composition notebooks that she purchases from the dollar store because she says, “I’m just going to spill coffee on it, anyways.”

  • The bottom line is get something that you like to write in. If you need some journal inspiration, check out this list.


Be Vulnerable.

The hardest person to be honest with is yourself. Brené Brown, expert on vulnerability says, “Vulnerability is the birthplace of innovation, creativity, and change.” If you want to truly discover who you are at your core, you will need to be vulnerable with yourself.

  • As you ask yourself your core identity questions, always go with your first initial gut answer … even if you don’t like it.

  • Write down all your thoughts even if they do not seem cohesive or connected. Trust me, there is a pattern to the chaos. Get it all out on the page and then analyze later. You will be surprised at how many connections you do make to thoughts that believed came out of nowhere.

  • Give yourself permission to feel all of your emotions. If you start to feel anxious or even angry, don’t try to redirect yourself. Follow the path and see where it leads. You may uncover a fear that needs to be confronted.

  • Dream as big as you want. There are no limitations. Let yourself make a wish list despite any obstacles you perceive. Pretend that you are four years again and that anything is possible.

If you need help to jumpstart your journey in uncovering your core identity, download this free worksheet . It will help you get started in getting to know yourself:

Knowing who you are will ultimately help you build a successful business. Don’t try to skip this important step.

The world needs you to be you.

If you would like to know more on how to uncover your core identity so you can show up as your best self, listen to Episode 4 of Smart Good: a podcast show that helps your build a business that doesn’t just make money but also does some good in the world.






Todd is a partner at Sax with over 30 years of in-depth auditing, accounting and advisory experience, serving a multitude of industries. His wealth of experience has led him to lead the firm’s Transaction Advisory Practice, Accounting & Auditing Department, and Sax’s Not-for-Profit Practice.

The Upgraded American Dream

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“What if you could make money doing what you love while making the world a better place? I mean, is that even possible, Dad?”

My daughter placed her half drunk coffee mug on the table and awaited my answer patiently…

Is it possible? Of course it is! It’s more possible NOW then ever! The opportunity for individuals to lead companies who have structured their model and culture to engage with direct social impact is not only in abundance… it’s preferred. It is the “Upgraded American Dream”.

Making money for the sake of making money is no longer satisfying new entrepreneurs and start ups. They want to contribute meaningfully the cause of “good” in this world. They are looking for partnerships and opportunities to engage with “bringing changing” and this is not just a “new way of doing business”… it has become THE WAY of doing business.

However, companies need to be smart in how they cultivate a culture of “social good” within their organization. There are many foundational principles that need to be in order to sustain these efforts. The good news is that if they build well, they will accomplish their mission. I call the “Smart Good” model: strategic building for social impact.

After I told my daughter that the “Upgraded American Dream” was indeed, possible, she leaned in and said, “Okay. Let’s do this!” We have been recording our conversations as we discuss how she can build her company to accomplish “smart good”. You can listen to the SMART GOOD podcast on…