The amount of information and resources on how you can "brand" your organization is overwhelming. Are you overwhelmed too? Oh, good. I thought I was just me. The internet-world has a million plus one ways on how you can amplify your cause but a word of caution, dear friends:
Beware of ripping off other successful nonprofits' branding moves with the hopes that what is working for them will work for you.
It's time for you to boogie to your own beat.
Instead of looking at how everyone else is doing their branding thing... spend some time looking at what makes your organization unique. What are your quirks? What is the unique flavor or spin on the way you approach your cause? What do donors, team members, and others continually point as your organization's signature dance move?
In other words, how does your NFP rock the Nonprofit dance floor?
(Excuse the all the "dance" metaphors but it just feels right.)
Look. Branding is a big deal right now. Clever marketing is essential if nonprofits are ever going to survive this current climate. I am not going to sugar coat this: Everyone needs to get their branding/marketing act together. It's kind of a matter of life or death for organizations these days...BUT....
... in the process of clarifying your message ... updating your website... making your logo look pretty ...and crafting a catchy a tag line in 7 words or less (or is "4 words or less" now?) ....
Remember who you are. Remember to boogie to your own beat.
Don't be afraid to "moon walk" when every else is "whipping and nae-naeing"! If the other nonprofits are doing the "electric slide" but "Gangnam Style" is more your organization's style... turn up the music and own your moves!
The point is get out other and get dancing! Be yourself. Be different but be authentic. Branding without sincerity is just a color scheme.
If you are in the New Jersey/New York City area, I am hosting a gathering for nonprofits who want to learn:
UNIQUE MARKETING AND BRANDING TECHNIQUES TO ADVANCE YOUR NONPROFIT’S MISSION
TUESDAY, JUNE 5, 2018 | 8:30 AM – 10:30 AM
Stony Hill Inn
231 Polifly Road
Hackensack, NJ 07601
It's going to be a lot of fun and I would love for YOU to be there! If are interested, you can get more information here:
Time to get Footloose!
(sorry, I can't help myself today)