Hello Nonprofit Enthusiast! Welcome to my Friday Favorites! Each Friday, I curate my favorite nonprofit articles, resources and blogs from the week! Enjoy!

Don’t forget that your users are humans with distinct opinions, perspectives, and habits. The more you can build empathy for them, the stronger your overall narrative will become.
— Will Schmidt
Giving days bring charities bushels of new donors. To keep cultivating them after the big event, Jeannie Howell, former director of nonprofit ventures and strategic impact at the Sacramento Region Community Foundation, offers advice based on her experience with the annual Big Day of Giving her organization oversees.
— Heather Joslyn
Typically, we look for ways to support our local shelter when the weather gets cold and people are looking for a warm meal and place to stay, but shelters operate all year long.
The fifth, sixth, and seventh paragraphs are the most compelling. What you want is to capture the reader in an embrace from which there is no escape.
— Jerold Panas
Ever notice how the training that’s offered to help you be a better fundraiser very often has a predictable pattern? It’s the pattern I call “all the cool kids are doing it.”
— Larry C. Johnson