Hello Nonprofit Enthusiast! Welcome to my Friday Favorites! Each Friday, I curate my favorite nonprofit articles, resources and blogs from the week! Enjoy!

...if people are given only “overhead” by which to gauge charities, they will crawl toward this mirage and, when there is no oasis there, try to drink the sand.
— Nick Ellinger
Whenever you start a new campaign, consider your target audiences and what modifications you might make to increase engagement within each group.
— Ellie Burke
Simply take an EQUAL or nearly equal amount of time to plan for the year-end appeal acknowledgement process as you did for the appeals themselves!
— Jay Love
Case and data management may not be anything groundbreaking, but tie it into the world of nonprofit technology… and it can be transformed.
— Nhu Te
...year-end fundraising is not isolated from the rest of the year. It takes preparation and coordination throughout the year to build the necessary momentum.
— Barbara O'Reilly