Enjoy these reads with some Shepherd’s Pie and a tall Guinness:

Not only do you have to make the conscious choice to prioritize data, you also have to empower your nonprofit to with people and tools to act on the right metrics.
— Will Schmidt
Whether it’s as an employee or a volunteer, working for a nonprofit can be rewarding in many ways. But how do you sift through the thousands of nonprofits that cover hundreds of cause areas to find the right fit for you?
— Erica Roberts
The leaders that you need at the beginning when you start, and the skill set that they have, and what they bring to the table is pretty different with a mature organization.
— Andy Robinson
The Dalai Lama once observed: “The greatest threat to our world is [that] we’re raising a generation of passive bystanders.” WE is helping ensure that won’t be the case. Through our WE Schools service-based learning programs, it provides students and educators with the tools and resources to take action.
— Craig Kielburger

5. It All Adds Up

by Thomas A. McLaughlin at The NonProfit Times

Streetsmart nonprofit managers are looking for savings everywhere, for all the obvious reasons. No type of spending is likely to escape at least momentary attention, and many managers are poring over cost reports looking for increasingly elusive opportunities to reduce spending.
— Thomas A. McLaughlin


The following reads are best consumed with a gourmet hamburger and a bottle of Not Your Grandfather’s Root Beer:

Just because you own a small business or you work in a medium-sized company, it does not mean that you cannot have an impact in your community.
— Fred Chua
To prepare future innovators, the institutions that nurture tomorrow’s leaders—our universities—are equipping students with the skills they need to effect meaningful change.
— Elle Burke
If, however, you’re not sure about your storytelling skills, you can make mistakes that will cost you the attention of potential donors.
— Daniela McVicker
... the problem many organizations need to solve is how to step off the fury hamster wheel so that they can find authentic messaging alternatives
— Vanessa Chase brings a new base for retaining cultural diversity in the arts, and that, in this time of entertainment monopolies, is a welcome development indeed.
— Steve Dubb


Enjoy these reads with an old school Peach Snapple Ice Tea and a pizza bagel.

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AT&T and Hasbro are the latest companies to pull its ads from Google’s YouTube following reports that pedophiles have latched onto videos of young children, often girls, marking time stamps that show child nudity and objectifying the children in YouTube’s comments section.
— Todd Haselton + Sara Salinas
But it doesn’t have to be that way. Facebook might do well to heed its own advice: What matters is what you do next.
— Katherine Schwab
Together, one person and one act of kindness at a time, we can start to make social media a more positive place to spend our time, first, on February 26th, and then, maybe eventually, every day.
— Dave Kerpen
Despite stressful social media or negativity on the nightly news, there are a lot of good people out there who make me optimistic for 2019 and beyond.
— Amanda Ponzar
Investors, employers and customers want to know with whom they’re doing business.
— Mat Zucker


Enjoy these reads with a beef brisket and an American Oak-Aged Merlot.

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Businesses, too, can reap those benefits through social entrepreneurship, setting out to change the world through innovative thinking.
— Jane Burnett
The 2019 Forbes 30 Under 30 Europe Art & Culture honorees are more than outstanding artists, founders, designer and models. They are the best in the world because in their success, and through their creativity, they champion originality and goodness.
— Alexandra Sternlicht
Read the following quotes about giving to remember why you do what you do and reflect on all of the wise and generous people who embodied the spirit of giving before you.
— Meredith Kavanagh
Just because someone has worked weekends for a similar organization does not mean they are ready to be your next CEO.
Understanding your motivation style could be the key to setting yourself up for greater success.
— Gwen Moran


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Enjoy these reads with some roasted Brussel sprouts and an excellent Scotch:

  1. 3 Ways to Help Federal Workers Today

    by Ashley Post at Charity Navigator

Many of these employees and their families are struggling to put food on the table while they scrape together savings to pay their rents and other bills.
— Ashley Post
While the potential for this investing theme to become a dominant narrative makes sense - after all, who wouldn’t want to make money AND save the environment, there are a few key hurdles that have made ESG solutions more about potential than impact.
— Peter Hans
No matter your level of experience or role at a nonprofit, conferences are an important part of staying on top of best practices and industry trends.
— Will Schmidt
Consider what you can offer to bring your major donor prospect joy.
— Claire Axelrad
Although many companies represent direct competition, there is actually plenty of potential value in forging business relationships with like-minded organizations. This can be particularly true for nonprofit partnerships.


Here are my 5 favorite articles from this week… enjoy these reads with some vegetarian chili and good stout:

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Today’s consumers respect brands that take a stand. But choose your issues wisely.
— Adam Snitzer
Businesses are having to openly talk about where they stand, so that customers understand who they are and why they should choose them over other brands
— Todd Fischer
Your data has to be owned by you and it has to come with you when you migrate. Without it, you could lose the ability to connect with your donors.
— Will Schmidt
The company has started the Fellowship program to send employees to work full time for up to six months to help nonprofits harness technology to help solve critical social problems.
— Nicole Wallace
Bryan and Bradford shared with me how they got started with the business, the central role their mission plays in it, and how by having philanthropy at the core of their business they’ve been able to raise over $300,000 dollars in the fight to find a cure for blindness – even as a startup.
— Brent Leary


Hey there. This is a round up of my favorite articles of this week covering social good and sustainability. Enjoy these reads with a hot slice of pizza and a locally brewed IPA.

May the weekend be good to you,


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When visibility is high, these more self-interested consumers are more likely to pay a higher price for the product, perhaps as a result of a higher personal utility of the feeling of having done “the right thing” when the process by which value is transferred can be more easily interpreted.
— Alex Behrens
...when you look at giving, it is a very personal thing
— Rob Acker
...ask me for an action. So many well-meaning nonprofits miss this step, or clutter up the CTA (Call-To-Action) with too many requests.
— Julia Campbell
We asked entrepreneurs to offer their book recommendations for the new year, including both recent releases and older favorites.
— Pavithra Mohan
Women are twice as likely to leverage a crowdfunding platform in fundraising as well as look for women-owned business grants or loans.
— Cari Sommer


Tis the season… and in honor of this jolly season, here is a list of some great books you can gift to the nonprofit leader in your life:

Social change is far more complicated than building a new app. It requires more listening, more care, and more stakeholders. To make a lasting difference, solutions must be embraced by beneficiaries, address root causes, and include an engine that can accelerate growth to reach the scale of the need. Lean Impact offers bold ideas to reach audacious goals through customer insight, rapid experimentation and iteration, and a relentless pursuit of impact.

In this book, Baird demonstrates how and where to find better ideas by lifting up people, places, and industries that are often overlooked. What’s more, Baird ultimately outlines how to create long-term success through “one-pocket thinking”—eliminating the blind spot that separates “what we do for a living” and “what we really care about.”

by Ross Baird

Pivot Point provides a guide for creating an organization that is more responsive, nimble, and open to the dynamic nature of its operating environments. Organizations experiencing sustainable success are willing to take risks, fail and learn from their efforts, and continually adapt their business model to build the highest value proposition possible.

The Digital Fundraising Blueprint provides a one-stop resource for nonprofits to use when it comes to raising more money online. The strategies and tactics contained in this book are the exact same ones used by the author, a digital fundraising consultant, that helped raise over $100 million for nonprofits. Now, you have access to the same tips and frameworks, which can power your nonprofit to do more good in the world

This book also helps readers form an in-depth description of their asking personality. It illustrates how they can best thank, steward, research, cultivate, and ask; which of the five steps they favor; how to address their fears; play to their strengths; overcome their weaknesses; and how to get what they need to excel. There are 16 different and distinct profiles, one suited to each reader.



It’s that time of year again!

Giving Tuesday is upon us and here are 5 amazing resources you can utilize to help your Giving Tuesday campaign be the best ever!

  1. Classy’s Free Fundraising Tools for Giving Tuesday

  • The Guide to Giving Tuesday

  • Giving Tuesday email templates

  • Giving Tuesday social media templates

  • A downloadable “save the date” postcard

  • And more!

2. FREE E-BOOK: 10 Tips to Get Social Media Ready for Giving Tuesday

These 10 ideas are designed to help you reach more people and inspire them to take action, whether they’re an employee, customer or anyone around the world!

3. FREE Giving Tuesday Logos

Free Downloads to make your campaign look awesome!

5. Funraise Toolkit

  • step-by-step, less-is-more calendar

  • pre-written emails galore

  • engaging social media posts

  • a press release

  • far-out ideas and tips in a delightfully downloadable layout




Gone are the days that “branding” was a luxury only the big nonprofit organizations could afford. Branding is a necessity for everyone … the big NFP’s and the itty bitty NFP’s too. Branding is an absolute must to accomplishing the mission your organization is set out to achieve.

This is why I always say:

Don’t rush through the branding process and please…. for the love of Pete… get help with the branding process. You’ll need it.

Here are 4 nonprofit branding agencies you should check out… and maybe even take the first bold step in calling for a consultation. Branding is a powerful tool that could launch your organization years ahead of where you thought you would be. So, dear friend… invest in a good branding plan. Without further adieu,

We are a marketing and communications agency with a mission.

Services offered:

  • Digital Strategy

  • Websites & Content

  • Advertising

  • Community Growth

  • Creative Campaigns

  • Fundraising

  • Advocacy

  • Technology

Amplify your impact

Services offered:

  • Brand Strategy

  • Marketing Strategy

  • Websites & Content Marketing

  • Inbound Marketing

  • Social Media & PR

  • Web and Search Optimization

  • Focused Training, Coaching and Issue Consulting

Causes that matter need ideas that work.

Services offered:

  • Define your goals, set strategy, and craft your marketing plan

  • Conduct market research to gain insight

  • Craft strong organizational brands, including messaging and visual identity

  • Launch public relations and social media outreach campaigns

  • Create websites, print and digital materials to motivate your audiences

We’re a social impact design agency that helps ambitious nonprofits & foundations advance their missions through brand experience.

Services offered:

  • Brand development

  • Design

  • Digital

  • Content

  • Consulting

  • Workshops + Coaching